Brand & Marketing Strategy
Clarifying the brand’s positioning and narrative, then shaping the audience, objectives, and strategic direction behind its marketing.
Memorable brands
and campaigns
don’t happen
by accident.
They come from thoughtful decisions well before anything is designed, produced, or launched.
P Squared helps brands make marketing and creative decisions with greater clarity and confidence.
Let’s Talk →Point of View
Marketing and creative work are too important to be treated as subjective.
These decisions shape how brands are experienced and remembered. They deserve the same level of strategic thinking, accountability, and clear measures of success as any other part of the business.
The strongest work is creatively compelling, strategically grounded, and connected to observable performance.
Where We Come In
When your brand, marketing strategy, or creative concept needs a sharper strategic foundation.
When important creative decisions need greater clarity and confidence.
When you’re looking for a thought partner to help shape what’s next.
Services
Creative Concept Development & Art Direction
Developing the core idea, narrative, and visual direction that bring the strategy to life.
KPI Framework & Measurement Design
Defining what success looks like, which signals matter, and how performance will be measured.
Strategic Advisory
Evaluating work in progress and helping teams make stronger marketing and creative decisions.
Post-Campaign Analytics & Reporting
Analyzing performance, identifying key learnings, and recommending what should happen next.
About
Jasmine Ponder-Gulley is a creative strategist whose career spans storytelling, analytics, partnerships, and program leadership. Her experience at Pinterest and in management consulting has given her a close view of how ideas gain or lose strength as they move from ambition to execution.
That perspective, informed by an MS in Integrated Marketing Communications from Northwestern’s Medill School, shaped why she founded P Squared: to help brands make marketing and creative decisions with greater clarity and confidence. Brands should not have to choose between a strategy that works, beautiful creative, and strong performance. All three are possible.